Newark Celebration 350

Newark Celebration 350 was a year-long jubilee of unique events and festivities commemorating the 350th anniversary of the founding of the City of Newark. Collaborating with the Director of Marketing and Communication, we developed brand guidelines, re-designed NC350’s visual identity (logos and stationery system), and created a booklet to highlight marquee events. The aim was to create social-media friendly logos that feel “festive but not too cheerful.” To strike the balance, we decided to pair the “confetti” design element with bold typography and vibrant colors.

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