Fuckup Nights NYC
Fuckup Nights is a global event series that shares stories of professional failures. My role was to help create its marketing and promotional assets in collaboration with the Creative Director and Marketing Supervisor. We decided on a fresh and bold look for each of the advertising pieces including merchandise—to transmit a simple and clear message. By implementing a new design approach concurrent with the sales team’s strategy, we managed to drastically increase the number of followers on our social media channels (Twitter and Instagram), leading to a significant rise in ticket sales.